Marketing and Advertisement

In this era of competition between companies, companies are increasingly forced to market and build trust and attract customers, using more advertising tools than the past, including billboards in a variety of ways, such as banner, tablo chellium, stack, stellot, print Trades, etc., to introduce the product or services they provide. From the point of view, customers have different tendencies in purchasing products or receiving services, which tendencies should be considered in the regulation of marketing strategies by different companies, and if different elements of marketing of the company are designed in accordance with the goals of the customers and all the interests of customers In addition to the interests of the organization, marketing takes place in the best possible manner, and the company finds a better competitive position in terms of competing companies, which will increase the profitability of the company for a long time. What is marketing? The starting point for customer marketing is those who grow a business and ultimately its success. In fact, the marketing process begins with an intrusiveness that the customer enters into the business cycle, and you need to convince people that the product or services provided by your company is worth buying and using. Customers and recipients of services, investors, distributors, retailers, and other stakeholders all have to make sure that the investments that are considered for the purchase of the product or the receipt of your services are safe and not wasted, so you should be able to convince them. Get Several definitions have been made by individuals and organizations known for marketing. Here are some of the definitions to consider: Definition of Economic Activists of Marketing: Economic marketing activists recognize the convergence of all activities of the company in the direction of more sales. The father of modern marketing philosophy Carter describes marketing as: Marketing is defined as a social-managerial process through which individuals, groups, and organizations act to meet their needs through the production, supply and exchange of goods or services. The American Marketing Association defines marketing as follows: A set of activities and processes for creating, transmitting, posting and exchanging everything that is valuable to customers, clients, business partners and the community at large. The following are marketing segments: Identify and examine our potential customers and the business environment in the most comprehensive way possible. Identify the opportunities and opportunities that lead to the development and attraction of capital and develop and develop new and necessary strategies for investing in them. Use marketing tools to deliver strategies. Measuring results and continuous improvement process Why marketing is important for customer attraction?     Marketing as an intermediary leads to the transfer, exchange and movement of goods between retailers, wholesalers and customers, which is both in favor of the producer and in the interest of the customer     Marketing through the availability of products and services for customers and their supply to all customers at reasonable prices, taking into account the level of living of the community, which includes three levels of rich, moderate and poor.     Marketing leads to the creation of many jobs and activities, including buying, selling, transportation, warehousing, standardization, risk management, etc. Many people are involved in this process, and all the uses of marketing activity in turn contribute Earning profits and profits.     Marketing through the sale of products and services provides the economic growth and development in the country and leads to the creation of new ideas and creativity. In a world of competition today, companies should also seek to attract new customers, but they must strive to maintain and maintain strong relationships with their customers. Marketing science, when focusing on opportunities and creating value for customers, can achieve sustainable competitive advantage and become a backbone for the future of an organization in the field of competition. An important part of a company to sell or provide services is cometary and purposeful advertising to help them find new customers or build a sustainable and sustainable relationship with older customers. Not only promotion, but also company's commitments, such as timely delivery of consumer goods or services, continuous and continuous presence among customers, employee relief and appearance, and how to deal with clients, after-sales service and guidance, are all of the following That boosts business, loyalty of old customers and attracts new customers. Advertising goals:     Information that includes informing customers about products and new prices     Informing the customer in relation to the workmanship of the products or services provided by the company     Eliminate misconceptions     Create an appropriate image of the product or service presented in the mind of the customer     Encourage the customer to purchase products or services     Encourage the customer to make a purchasing decision     Converting customers to a fixed and permanent customer Conclusion : Market orientation and customer needs are the first marketing feature, so a successful manager is the one who knows these features and behaves himself and his employees based on the behavior of the market.